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Step-by-Step Guide to Start an Ecommerce Business in India

Mar 06, 2022 · LegalRaho Knowledge Base

The E-Commerce Market is getting more and more bigger day by day. You can find opportunities related to it while starting your own E-Commerce Brand. In this article we will discuss in detail and in Step by Step approach to get thing sorted. Learn how to Explore the Indian E-Commerce Market step by step. Learn about the Costumer behavior and their problems, find solution to their problems and create a magic! It is a wonder to note, from 2018 to 2023 the percentage of Retail Share of E-Commerce is approximately doubled in these years (13.8% to 24.5%)

Step 1: Decide your products, create a List!

Deciding your product is the main concern of your whole business. Customer Acquisition is highly related to this. From a cheaper to a very expensive item, your eCommerce store should stand for all type of price ranges. Amazon aloe has million of products and you can see the crazy stats of Amazon here.

Catalogue Products Checklist:

Look for the quality as it is the most expensive and valuable trait of any product that customers crave for!
Look for any Trademark or Brand name related issue, if you get any issue related to selling without authorization of the parent brand of the product. Sort it as soon as possible.
Make rates more flexible, search for competitive rates and set your rate so that it could get more attention.
Ask your customers to rate on the product page, and write about the product.
Professionally Shoot for the product.
Check for Labels, Dimensions, Weight, and other attributes.

Step 2: Check for the Offline Market

Analyze the offline market and try to get in touch with the whole sellers, et quotes from them and set the variety of product acodring to your need and understanding, use this understanding to implement the catalogue for the e-commerce site that you want to serve.

Attend wholesalers exhibition and contact them for a quote and further business.
Physically visit offline markets
Ask for distributor to collaborate
visit factories of manufacturers
search online for markets near your business address

Step 3: Create your Brand Name and Logo

Just selecting a name for your brand is not enough, you need to protect it otherwise someone will steal your name and register in order to use it.

Register a Trademark for your brand

Get most out of your rights with Trademark Registration. It is really important to register your brand name under the umbrella of Trademark and IP laws.

Register your E-Commerce Company

Getting your company a registration certificate from the government is most important thing to get started. In India, there are many type of Company Registration that you can go for. You can check them here.

Step 4: Logistics, Shipping Partner

Logistics is the most import factor for your business to survive in this competitive world, start from the origin city of your business, make free delivery if possible to get more impressive results from your catalogue.

Logistics Partner Checklist:

Should be inventory friendly, they should know about how fragile is your product in order to deliver it safely.
They should able to scale the delivery needs according to your scaling.
They should provide you most competitive rate in the market.
Timely Delivery is the biggest concern that e-commerce businesses are facing, so keep in mind about it.

Step 5: Upload your catalogue

Upload the catalogue that consists your hard work. Use Spreadsheets to create product list. Store their images to respective folder and upload to the site.

Step 6: Advertise your Products

You can reach more quickly by spending some amount to the advertising portals like Google Ads, Youtube and Instagram

SEO, optimize your site and reach new audience realistically.
Use Content to reach for the correct audience of your interest.
PPC Advertising services like Google Ads can do wonders too.
Hire a Influencer to create content for your products.
Find Affiliates for your site.
Post about your products on social media and gain attentions

What's the Wrap up?

Explore new trends check for the trends related to your product make it more easier for the audience to reach your products. Remember a good research can really lead to significant results.

During the process of examination of trademark application by the examiner, several checklists are proceeded.

Examiner check if your application is accordingly filed or not. after that only, they will proceed it for further checking.

Existing Trademark

If any existing registered trademark of same class is present any is similar or same to your trademark name, your application might get a objection.

Class Check
Suppose you want to Register a Tradename which is not registered in your aimed class, but it is already registered in any other class. In this case your trademark application will objected if the registered mark is of a big company. Ex: Sony, Samsung....

Common / General / Descriptive Terms

If you use a common / general word in your tradename you will get objection from the department, examples of general terms are: pink, blue, beautiful... etc.

Descriptive terms are general terms that are used to define or add a description to a item or product, If you use descriptive terms in your tradename you will get objection from the department, example of descriptive terms: healthy, discounted, cheap... etc.

What if you got a trademark objection?

With the examination report you got a very described reason why your trademark is objected, professionals at LegalRaho.com try to make your opinion more legally feasible to register the mark. So, objection is the mean to make a move to clarify your side of the story.

Dialogues / Punch Lines (if already existing and registered)

if you try to register a dialogue or punch line your application may get objected as it is possible if someone already registered a dialogue or punch line.

How to decrease the rejection state?

The only answer to this question is, create a unique name or consult a professional. We at LegalRaho.com try to combine unique names and different search practices to decrease the rejection rate of the trademark. With searching in every class we further add more surety to the registration.

What are the laws that govern Trademark Objection?

Trade Marks Act, Section 9 and 12 gives a very descriptive law to govern the trademark objection, whether or not the examiner should state the application as objected.