Step-by-Step: How to Start an Ecommerce Business in India

Step 1: Decide your products, create a List!

Deciding your product is the main concern of your whole business. Customer Acquisition is highly related to this. From a cheaper to a very expensive item, your eCommerce store should stand for all type of price ranges. Amazon aloe has million of products and you can see the crazy stats of Amazon here.

Catalogue Products Checklist:

• Look for the quality as it is the most expensive and valuable trait of any product that customers crave for!
• Look for any Trademark or Brand name related issue, if you get any issue related to selling without authorization of the parent brand of the product. Sort it as soon as possible.
• Make rates more flexible, search for competitive rates and set your rate so that it could get more attention.
• Ask your customers to rate on the product page, and write about the product.
• Professionally Shoot for the product.
• Check for Labels, Dimensions, Weight, and other attributes.

Step 2: Check for the Offline Market

Analyze the offline market and try to get in touch with the whole sellers, et quotes from them and set the variety of product acodring to your need and understanding, use this understanding to implement the catalogue for the e-commerce site that you want to serve.

• Attend wholesalers exhibition and contact them for a quote and further business.
• Physically visit offline markets
• Ask for distributor to collaborate
• visit factories of manufacturers
• search online for markets near your business address

Step 3: Create your Brand Name and Logo

Just selecting a name for your brand is not enough, you need to protect it otherwise someone will steal your name and register in order to use it.

Get most out of your rights with Trademark Registration. It is really important to register your brand name under the umbrella of Trademark and IP laws.

Getting your company a registration certificate from the government is most important thing to get started. In India, there are many type of Company Registration that you can go for. You can check them here.

Step 4: Logistics, Shipping Partner

Logistics is the most import factor for your business to survive in this competitive world, start from the origin city of your business, make free delivery if possible to get more impressive results from your catalogue.

• Should be inventory friendly, they should know about how fragile is your product in order to deliver it safely.
• They should able to scale the delivery needs according to your scaling.
• They should provide you most competitive rate in the market.
• Timely Delivery is the biggest concern that e-commerce businesses are facing, so keep in mind about it.

Step 5: Upload your catalogue

Upload the catalogue that consists your hard work. Use Spreadsheets to create product list. Store their images to respective folder and upload to the site.

Step 6: Advertise your Products

You can reach more quickly by spending some amount to the advertising portals like Google Ads, Youtube and Instagram

• SEO, optimize your site and reach new audience realistically.
• Use Content to reach for the correct audience of your interest.
• PPC Advertising services like Google Ads can do wonders too.
• Hire a Influencer to create content for your products.
• Find Affiliates for your site.
• Post about your products on social media and gain attentions

What's the Wrap up?

Explore new trends check for the trends related to your product make it more easier for the audience to reach your products. Remember a good research can really lead to significant results.